![]() ![]() There are many ways you can lure attendees in. “If you were to offer a service or giveaway, it has to be relevant and something which will help or interest people,” Usher continues. As an enticement to get cyclists to stop we offer free bacon or egg rolls, tea and coffee, and a chance to get their bike checked.” When I do cycle safety events, these are usually roadside in central London in the morning rush from 7:30 until 10 a.m. As Adam Usher from Crossrail says: “Coffee is a good way to get people to attend a free event. ![]() The promise of free food and drink is a tried-and-tested method of attracting attendees. We asked nine planners to share how they manage attendance at free events, mitigate the risk of no-shows, and keep everybody happy. Not to mention the feeling of letting down any booked speakers or the damage it can cause to your brand. Even if your free event is held online, it can be disappointing to see less attendees than you were expecting. It can be costly, too, especially if you weren’t able to find any free event venues. Whatever the reason, it doesn’t make it any easier when you’re left with a half-empty room and some rather miffed sponsors and exhibitors. When an attendee hasn’t paid out cash for their ticket, it’s far easier for them to find a reason to give your event a miss – perhaps they’re feeling tired or have to work late, or maybe they simply got a better offer? Unfortunately, no-shows are a fact of life when it comes to free events, whether it’s in person or online. If you’ve run a free-to-attend event in the past, you’ll probably understand the disappointment that comes when people who said they’d come don’t turn up. ![]()
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